01Systems architecture
How should it all fit together?
We map how the business works and design the system it needs: data, tools, people, and where AI belongs.
- You leave with
- A map of the business as it really runs, and a design to build from.
We help founders and leadership teams work out what to build, and what not to, then build it.
Teams we’ve worked with
Services
Each starts with the problem you can see. The answer usually reaches further than the question did.
01Systems architecture
We map how the business works and design the system it needs: data, tools, people, and where AI belongs.
02Delivery
A senior team builds the first version fast, because the thinking is done. A product, an internal tool, or the platform underneath both.
03Fractional CTO
A senior technical leader at the table for a set term, then a review. We make the calls with your team, and stand behind them with investors.
Strategy evaluation
A short, fixed engagement. We look at the plan, the product, or the AI idea, find the problem behind it, and tell you straight what we’d do, before the money is committed.
How we think
Not to the org chart or the pitch deck. To how your business really moves. Once that’s clear, deciding what to build or where AI fits is the easy part. The answer is often already in the room.
Where we look

The expensive mistakes happen at the start of a project: accounts nobody needed, a stack an investor won’t trust, and screens built before anyone settled the problem. We take our time there, so the building can move fast.
01
How it makes money, how decisions get made, and where the friction really is.
Strategy evaluation02
What should exist, what shouldn’t, and how the pieces fit together.
Systems architecture · Fractional CTO03
The simplest version that adds value, built fast.
Delivery04
To a team, a partner, or a process that can carry it forward.
Every engagementDelivery
Because the thinking comes first, the building is fast: a first version in two or three months, not a year. And we plan who carries it forward from day one.
Work
Every engagement turns on seeing what’s really going on, early. Here’s what that looked like.
All case studies
Voice AI startup · Plumbing and HVAC · 2021–2022
Two founders pictured an AI voice that answered for plumbers stuck under a sink: book the job, run the card, reschedule. Their engineers were busy, but slow, building the screens they could follow. We drew the product with the founders until everyone saw it whole, cut it to a first version, and hired two engineers to build it. The product took its first live calls in January 2022, before ChatGPT.

Tax credit platform · Fintech · 2023–2024
The voice AI founders came back with a new company, helping businesses claim COVID-era tax credits. The engineers we’d hired for them had momentum, but no clear next step. Every claim had to point to the government orders that hurt the business, and the IRS kept asking for more. We designed a careful path through each claim, and an AI pipeline that sorted thousands of overlapping orders.

Business launch platform · With Openfin · 2026
Mainsail’s founders wanted to help experienced people go out on their own. AI could do much of the work, but on its own it makes noise, and people doing all of it cost too much. With Openfin, we designed and built a platform where agents draft seven deliverables from one short intake, and an experienced person reads every page before the customer sees it.

Social platform · Web, iOS, and Android · 2018–2022
A faith-based social network, growing fast on web, iOS, and Android. Duncan joined as an advisor in 2018 and became CTO in 2020, balancing three pressures: keep members connecting, make the runway last, and be ready for investors. We cut the server bill from over $22,000 a month to under $10,000 while members grew from about 20,000 to 100,000, and they kept finding each other: some became lifelong friends, and some married.
In their words
They delivered landing pages, microsites, and automated workflows that looked great and got results. They have also been a generous resource ever since, helping solve problems beyond the scope of our projects.
Tricia GleghornFormer VP of Implementation and Strategy, Maxwell Leadership FoundationTalk it through
That’s usually the right place to start.
A conversation, not a pitch. If we’re not the right fit, we’ll say so, and point you to who is.